Ghost Kitchens & Virtual Brands

The apps shouldn't be your only front door.

A ghost kitchen with no direct channel pays commission on 100% of revenue. Ogent gives every virtual brand you run its own branded ordering page, aggregates DoorDash and Uber Eats into one dashboard, and turns repeat customers into commission-free direct orders.

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Commission-free No hardware Live in 15 min

All-aggregator is a rent trap

Without a storefront, delivery apps are how customers find you. They shouldn't be how customers come back.

15–30%

of every order goes to the aggregator when it's your only ordering channel

customer emails or phone numbers the apps share with you — repeat business belongs to them

commission when a repeat customer reorders through your own Ogent page

The second order

Win the reorder, keep the margin.

The first order finding you on DoorDash is marketing spend. The second order is where the model changes.

All-aggregator

Order 1Customer finds your brand on DoorDash. App takes up to 30%.
—You get an order ID. The app keeps the name, number, and address.
Order 2Customer reorders on DoorDash — it's the only place they know you exist.
Order 50Still paying full commission on your most loyal customer.

Every reorder pays the same rent as the first

With a direct channel

Order 1Customer finds you on DoorDash. Bag insert: "Order direct next time — here's 10% off."
—QR on the insert opens your branded Ogent page. One-tap reorder.
Order 2Direct order. 0% commission. You have their name and number now.
Order 50A loyal direct customer the apps never see.

Aggregators do discovery · reorders are yours

Built for virtual brands

One kitchen, every brand, one dashboard

Built around how ghost kitchens actually run — multiple concepts on one line, aggregator tablets everywhere, and no storefront to hand out your phone number.

A branded page per virtual brand

Each concept gets its own ordering portal — its own logo, colors, and menu — all managed under one login.

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DoorDash & Uber Eats aggregation

Third-party orders from every brand land in one Ogent dashboard. Retire the wall of tablets.

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Bag-insert QR to direct ordering

Print a QR per brand for box toppers and bag inserts. Every aggregator delivery becomes an ad for your commission-free channel.

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Customer data stays yours

Names, numbers, and order history from direct orders live in your dashboard — the marketing list the apps will never give you.

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One ticket queue for the line

Direct and aggregator orders fire to the same kitchen printer or POS, so cooks work one queue across every brand.

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Per-brand reporting

See which concept earns and which one just makes noise — sales, top items, and repeat customers per brand.

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Works with your stack

Plug into your existing POS

Online and QR orders fire to the same kitchen printer or KDS your in-house orders use. One ticket queue, not two systems.

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Ghost kitchen ordering, answered

Everything operators ask before they sign up.

What is a direct ordering channel for a ghost kitchen?

It's a branded ordering page customers use to order from you directly instead of through DoorDash or Uber Eats. The aggregators stay on for discovery, but repeat customers reorder through your own page at 0% commission, and you keep their contact details for remarketing.

Can I run multiple virtual brands on one Ogent account?

Yes. Each brand gets its own branded ordering portal with its own menu, while you manage everything — orders, menus, reporting — from a single dashboard. Tickets from every brand can route to the same kitchen printer.

How do I move aggregator customers to direct ordering?

The standard play is a bag insert or box topper in every aggregator delivery: a QR code to your direct page plus a first-order incentive. Direct checkout is commission-free, so even a 10% discount on the reorder leaves you far ahead of a 30% commission.

Does Ogent replace my DoorDash and Uber Eats tablets?

Ogent integrates natively with both, so those orders flow into the same dashboard and ticket queue as your direct orders. One screen for the expo, not a tablet per app per brand.

How does delivery work on direct orders if I have no drivers?

Many ghost kitchens run direct ordering for pickup and use aggregators for delivery-only demand. If you offer your own delivery radius, direct delivery orders fire to your kitchen like any other ticket, and you dispatch however you run it today.

What does it cost?

Ogent is commission-free for the kitchen. Pay As You Go is 4% of net sales with no monthly fee; the POS Integration plan is $149/month with no contract. Compare either to 15–30% per order on an all-aggregator model.

Ready to add QR code ordering to your restaurant?

Takes 10 minutes to set up. No hardware. No commitment.

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How much does Ogent AI cost?

Onboarding is free, with no contracts — cancel anytime. Pay-as-you-go is 4% of net sales with no monthly fee, or get full POS integration from $149/month. Zero commissions on orders, ever.